58
boxwood wreath
Worth a lookShows a sweet-spot price point ($36.38 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$36.38avg listing price — sweet spot $15–$100
Price range
Incredible$15.95–$71.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great260.07avg incumbent reviews — the moat a new listing must climb
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great37%top-5 click share — an open shelf
Market size
Good$679K$679K/yr · 529K searches
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand