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Skip itA concentrated shelf (top 5 take 71% of clicks) — this niche doesn't clear our bar today.
Price range
Great$51.46–$106.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$77.09avg listing price — sweet spot $15–$100
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good4.3%search→purchase rate — share of searches ending in a sale
Market size
Good$311K$311K/yr · 93K searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Growth
Okay+3.6%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,822.78avg incumbent reviews — the moat a new listing must climb
Signals High Price