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bow vase
Skip itSoft demand (-48.1% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible57.9avg incumbent reviews — the moat a new listing must climb
Avg price
Great$20.70avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Good$7.69–$31.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Returns
Okay4.9%return rate — above 5% kills the launch gate
Market size
Bad$49K$49K/yr · 109K searches
Growth
Bad-48.1%90-day search growth — must beat 0% to launch