43
bow candle holder
Skip itSoft demand (-62.0% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible22.54avg incumbent reviews — the moat a new listing must climb
Avg price
Great$21.60avg listing price — sweet spot $15–$100
Brand share
Great45%top-5 brand share — no brand owns this niche
Price range
Great$10.13–$44.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great34%top-5 click share — an open shelf
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$32K$32K/yr · 110K searches
Growth
Bad-62.0%90-day search growth — must beat 0% to launch
Returns
Bad12.2%return rate — above 5% kills the launch gate