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boutonniere
Skip itSoft demand (-7.6% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$16.22avg listing price — sweet spot $15–$100
Review moat
Good638.79avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.25–$36.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$201K$201K/yr · 729K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.5%return rate — above 5% kills the launch gate
Growth
Bad-7.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale