52
boulies ep460
Worth a lookShows low returns (1.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Market size
Great$1.9M$1.9M/yr · 548K searches
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Growth
Good+37.2%90-day search growth — must beat 0% to launch
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,563.96avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$284.68avg listing price — sweet spot $15–$100
Conversion
Bad1.2%search→purchase rate — share of searches ending in a sale
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad$140.06–$472.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price