73
bottle cap gun
Worth a lookShows low returns (0.4%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Review moat
Great159.87avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Competition
Great34%top-5 click share — an open shelf
Price range
Great$7.53–$44.58cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+64.9%90-day search growth — must beat 0% to launch
Brand share
Good60%top-5 brand share — brands hold most of the demand
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Market size
Okay$200K$200K/yr · 252K searches