43
boiling pot
Skip itSoft demand (-11.8% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$41.87avg listing price — sweet spot $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay$12.25–$202.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Review moat
Bad4,823.23avg incumbent reviews — the moat a new listing must climb
Market size
Bad$98K$98K/yr · 102K searches
Growth
Bad-11.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand