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boho garland
Skip itA small market ($47K/yr) — this niche doesn't clear our bar today.
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Competition
Great26%top-5 click share — an open shelf
Review moat
Good678.53avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Price range
Good$5.49–$30.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.4%90-day search growth — must beat 0% to launch
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad6.6%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 162K searches