53
blue tea kettle
Worth a lookShows a fragmented shelf (top 5 take 14% of clicks), but soft demand (-23.0% this quarter) keeps it on the watch list.
Competition
Incredible14%top-5 click share — an open shelf
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Avg price
Incredible$35.10avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$13.53–$166.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.7%return rate — above 5% kills the launch gate
Review moat
Okay3,824.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$106K$106K/yr · 163K searches
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Growth
Bad-23.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand