60
blue flowers
Worth a lookShows no brand lock-in (top 5 brands take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible22%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Great$19.50avg listing price — sweet spot $15–$100
Price range
Great$6.27–$46.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$817K$817K/yr · 1.5M searches
Review moat
Good1,006.39avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Okay+4.3%90-day search growth — must beat 0% to launch
Returns
Bad5.2%return rate — above 5% kills the launch gate