44
blue corsage
Skip itSoft demand (-29.3% this quarter) — this niche doesn't clear our bar today.
Review moat
Great245.08avg incumbent reviews — the moat a new listing must climb
Brand share
Great53%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Avg price
Good$13.98avg listing price — sweet spot $15–$100
Price range
Good$6.95–$23.87cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 116K searches
Growth
Bad-29.3%90-day search growth — must beat 0% to launch
Signals No Dominant Brand