54
blue charger plates
Worth a lookShows no brand lock-in (top 5 brands take 38% of clicks), but a small market ($78K/yr) keeps it on the watch list.
Brand share
Incredible38%top-5 brand share — no brand owns this niche
Avg price
Incredible$33.67avg listing price — sweet spot $15–$100
Competition
Great25%top-5 click share — an open shelf
Returns
Great1.9%return rate — above 5% kills the launch gate
Review moat
Good1,106.62avg incumbent reviews — the moat a new listing must climb
Price range
Good$7.76–$175.65cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Market size
Bad$78K$78K/yr · 148K searches
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand