42
blu ray cases
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible$22.84avg listing price — sweet spot $15–$100
Review moat
Great160.9avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Price range
Great$7.08–$77.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Growth
Okay+11.8%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$38K$38K/yr · 49K searches
Brand share
Bad99%top-5 brand share — brand-locked demand
Signals Low Review Barrier