38
bloody bath mat when wet
Skip itA small market ($18K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.0★avg incumbent rating — lower means beatable quality
Avg price
Great$17.46avg listing price — sweet spot $15–$100
Price range
Great$12.30–$28.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,102avg incumbent reviews — the moat a new listing must climb
Growth
Good+20.6%90-day search growth — must beat 0% to launch
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Returns
Bad5.1%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Competition
Bad93%top-5 click share — a locked-up shelf
Market size
Bad$18K$18K/yr · 62K searches