42
blind wand
Skip itHigh returns (6.2%) — this niche doesn't clear our bar today.
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good513.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay$5.20–$23.61cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Market size
Okay$144K$144K/yr · 206K searches
Avg price
Okay$9.71avg listing price — sweet spot $15–$100
Growth
Okay+3.8%90-day search growth — must beat 0% to launch
Competition
Bad71%top-5 click share — a locked-up shelf
Returns
Bad6.2%return rate — above 5% kills the launch gate
Signals High Returns