66
blind screen
Launch itA $1.5M/yr market growing +77.7% this quarter with returns at 3.8% — clears our launch bar.
Avg price
Incredible$32.53avg listing price — sweet spot $15–$100
Brand share
Great47%top-5 brand share — no brand owns this niche
Market size
Great$1.5M$1.5M/yr · 2.4M searches
Growth
Great+77.7%90-day search growth — must beat 0% to launch
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.68–$171.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.8%return rate — above 5% kills the launch gate
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,512.08avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand