45
bleeding candles
Skip itA small market ($30K/yr) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.6%return rate — above 5% kills the launch gate
Review moat
Good905.11avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.49avg listing price — sweet spot $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Price range
Okay$6.53–$20.10cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.0%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Market size
Bad$30K$30K/yr · 73K searches
Signals Low Review Barrier