32
blanket with foot pocket
Skip itSoft demand (-51.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$32.76avg listing price — sweet spot $15–$100
Price range
Incredible$19.05–$90.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay3,009.55avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 289K searches
Brand share
Bad97%top-5 brand share — brand-locked demand
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Growth
Bad-51.6%90-day search growth — must beat 0% to launch