45
blanket with dogs on it
Skip itA small market ($10K/yr) — this niche doesn't clear our bar today.
Brand share
Great41%top-5 brand share — no brand owns this niche
Avg price
Great$19.46avg listing price — sweet spot $15–$100
Price range
Great$8.36–$36.09cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Returns
Good2.1%return rate — above 5% kills the launch gate
Review moat
Good1,012.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-21.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad$10K$10K/yr · 47K searches