54
blackout
Worth a lookShows a sweet-spot price point ($28.01 avg), but weak search conversion (1.0%) keeps it on the watch list.
Avg price
Incredible$28.01avg listing price — sweet spot $15–$100
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Great35%top-5 click share — an open shelf
Price range
Good$5.90–$141.85cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$293K$293K/yr · 1.0M searches
Returns
Okay3.8%return rate — above 5% kills the launch gate
Growth
Okay+8.9%90-day search growth — must beat 0% to launch
Review moat
Bad9,828.47avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Signals No Dominant Brand