37
black wreath hanger for front door
Skip itPrices mostly outside the sweet spot ($3.68–$11.13) — this niche doesn't clear our bar today.
Conversion
Incredible17.5%search→purchase rate — share of searches ending in a sale
Returns
Good2.3%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Growth
Okay+12.6%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,443.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$7.12avg listing price — sweet spot $15–$100
Market size
Bad$28K$28K/yr · 22K searches
Price range
Bad$3.68–$11.13cheapest to priciest tracked listing — scored on the share inside $15–$100