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Worth a lookShows beatable incumbent ratings (4.0★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$4.51–$89.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+41.5%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Avg price
Good$12.75avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Review moat
Okay2,044.14avg incumbent reviews — the moat a new listing must climb
Market size
Bad$13K$13K/yr · 26K searches