Skip to content
56

black rattan dresser

Worth a look

Shows a fragmented shelf (top 5 take 25% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 16Growth 44Conversion 3Competition 90Returns 86Price range 24Avg price 53Brand share 73Review moat 90Quality gap 86

Competition

Great25%

top-5 click share — an open shelf

Review moat

Great202.34

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Returns

Great1.5%

return rate — above 5% kills the launch gate

Brand share

Good61%

top-5 brand share — brands hold most of the demand

Avg price

Good$166.26

avg listing price — sweet spot $15–$100

Growth

Okay+15.0%

90-day search growth — must beat 0% to launch

Price range

Bad$36.41–$297.37

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad$62K

$62K/yr · 163K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Products