60
black plastic tablecloth
Worth a lookShows searches that convert (15.1% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.9%return rate — above 5% kills the launch gate
Market size
Good$585K$585K/yr · 350K searches
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.13–$31.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Growth
Good+22.0%90-day search growth — must beat 0% to launch
Avg price
Okay$11.10avg listing price — sweet spot $15–$100
Review moat
Okay2,552.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality