61
black out
Worth a lookShows a sweet-spot price point ($29.72 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible$29.72avg listing price — sweet spot $15–$100
Brand share
Great50%top-5 brand share — no brand owns this niche
Growth
Great+83.6%90-day search growth — must beat 0% to launch
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$7.22–$171.05cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$252K$252K/yr · 398K searches
Returns
Okay3.7%return rate — above 5% kills the launch gate
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,966.41avg incumbent reviews — the moat a new listing must climb
Signals No Dominant Brand