53
black headboard full
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but weak search conversion (0.5%) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$89.82avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Great484.83avg incumbent reviews — the moat a new listing must climb
Brand share
Good60%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$46.53–$153.29cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.9%90-day search growth — must beat 0% to launch
Market size
Bad$42K$42K/yr · 97K searches
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale