45
black fuzzy blanket
Skip itSoft demand (-15.2% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$26.30avg listing price — sweet spot $15–$100
Price range
Great$9.43–$62.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Returns
Good2.8%return rate — above 5% kills the launch gate
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$85K$85K/yr · 135K searches
Review moat
Bad12,436.66avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand