55
black flowers
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but soft demand (-5.4% this quarter) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Competition
Great25%top-5 click share — an open shelf
Price range
Great$4.84–$63.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.79avg listing price — sweet spot $15–$100
Review moat
Okay1,543.96avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.6%return rate — above 5% kills the launch gate
Market size
Okay$219K$219K/yr · 439K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-5.4%90-day search growth — must beat 0% to launch
Signals No Dominant Brand