35
black cat blanket
Skip itA small market ($7K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$23.26avg listing price — sweet spot $15–$100
Price range
Incredible$17.59–$30.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great426.89avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+1.3%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Competition
Bad84%top-5 click share — a locked-up shelf
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$7K$7K/yr · 61K searches
Signals Low Review Barrier