44
black blanket ladder
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Avg price
Incredible$33.40avg listing price — sweet spot $15–$100
Price range
Incredible$17.00–$59.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good662.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Returns
Okay4.3%return rate — above 5% kills the launch gate
Conversion
Okay2.3%search→purchase rate — share of searches ending in a sale
Growth
Bad-27.4%90-day search growth — must beat 0% to launch
Market size
Bad$36K$36K/yr · 47K searches
Signals No Dominant Brand