54
black and gold balloons
Worth a lookShows searches that convert (10.1% search→purchase), but prices mostly outside the sweet spot ($5.17–$14.31) keeps it on the watch list.
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Market size
Good$412K$412K/yr · 480K searches
Growth
Good+29.6%90-day search growth — must beat 0% to launch
Review moat
Okay2,060.83avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.7%return rate — above 5% kills the launch gate
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.53avg listing price — sweet spot $15–$100
Price range
Bad$5.17–$14.31cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand