57
biodegradable confetti
Worth a lookShows low returns (1.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.0%return rate — above 5% kills the launch gate
Brand share
Great52%top-5 brand share — no brand owns this niche
Avg price
Great$18.18avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good596.49avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.66–$36.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+17.5%90-day search growth — must beat 0% to launch
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$56K$56K/yr · 90K searches