61
berry basket
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great22%top-5 click share — an open shelf
Avg price
Great$21.32avg listing price — sweet spot $15–$100
Price range
Great$7.25–$47.73cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great458.67avg incumbent reviews — the moat a new listing must climb
Returns
Good2.2%return rate — above 5% kills the launch gate
Market size
Good$312K$312K/yr · 509K searches
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand