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being your favorite child candle
Skip itA small market ($0/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Growth
Great+70.8%90-day search growth — must beat 0% to launch
Review moat
Great447.13avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.08avg listing price — sweet spot $15–$100
Price range
Good$9.35–$20.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad90%top-5 brand share — brand-locked demand
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad83%top-5 click share — a locked-up shelf
Market size
Bad$0$0/yr · 4K searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale