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beige quilt
Skip itWeak search conversion (0.5%) — this niche doesn't clear our bar today.
Avg price
Great$68.33avg listing price — sweet spot $15–$100
Competition
Great30%top-5 click share — an open shelf
Price range
Good$25.90–$137.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Okay+14.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,275.5avg incumbent reviews — the moat a new listing must climb
Market size
Okay$115K$115K/yr · 318K searches
Returns
Bad5.7%return rate — above 5% kills the launch gate
Conversion
Bad0.5%search→purchase rate — share of searches ending in a sale