60
beer drip tray
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Avg price
Incredible$28.31avg listing price — sweet spot $15–$100
Review moat
Great156.58avg incumbent reviews — the moat a new listing must climb
Price range
Great$7.25–$82.47cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great31%top-5 click share — an open shelf
Returns
Great1.8%return rate — above 5% kills the launch gate
Growth
Good+24.0%90-day search growth — must beat 0% to launch
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$59K$59K/yr · 80K searches