57
bee candle
Worth a lookShows a fragmented shelf (top 5 take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great26%top-5 click share — an open shelf
Review moat
Great304.56avg incumbent reviews — the moat a new listing must climb
Avg price
Great$18.52avg listing price — sweet spot $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good$6.57–$38.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Market size
Bad$69K$69K/yr · 110K searches
Signals No Dominant Brand