54
bedside shelf
Worth a lookShows a sweet-spot price point ($24.85 avg), but weak search conversion (1.5%) keeps it on the watch list.
Avg price
Incredible$24.85avg listing price — sweet spot $15–$100
Price range
Great$9.67–$58.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Great+66.1%90-day search growth — must beat 0% to launch
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Market size
Good$301K$301K/yr · 798K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Review moat
Okay1,823.71avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.4%return rate — above 5% kills the launch gate
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale