61
bed steamer
Launch itA $1.2M/yr market growing +25.5% this quarter with returns at 4.0% — clears our launch bar.
Avg price
Incredible$35.53avg listing price — sweet spot $15–$100
Price range
Incredible$18.55–$67.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Great$1.2M$1.2M/yr · 775K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Growth
Good+25.5%90-day search growth — must beat 0% to launch
Returns
Okay4.0%return rate — above 5% kills the launch gate
Review moat
Bad20,481.54avg incumbent reviews — the moat a new listing must climb