62
bed slats
Launch itA $1.0M/yr market growing +7.4% this quarter with returns at 3.5% — clears our launch bar.
Competition
Great29%top-5 click share — an open shelf
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$84.63avg listing price — sweet spot $15–$100
Market size
Great$1.0M$1.0M/yr · 706K searches
Brand share
Great58%top-5 brand share — no brand owns this niche
Price range
Good$17.23–$156.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,821.71avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.5%return rate — above 5% kills the launch gate
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale