42
beauty and the beast rose
Skip itSoft demand (-45.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible$31.51avg listing price — sweet spot $15–$100
Price range
Good$6.76–$136.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,708.87avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$95K$95K/yr · 109K searches
Growth
Bad-45.9%90-day search growth — must beat 0% to launch