45
batman balloons
Skip itA small market ($43K/yr) — this niche doesn't clear our bar today.
Review moat
Great232.39avg incumbent reviews — the moat a new listing must climb
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$5.15–$29.84cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Returns
Good2.8%return rate — above 5% kills the launch gate
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-1.6%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 53K searches
Signals Low Review Barrier