43
bathroom mirror with lights and storage
Skip itWeak search conversion (0.2%) — this niche doesn't clear our bar today.
Brand share
Great45%top-5 brand share — no brand owns this niche
Review moat
Great240.21avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Okay$185.12avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Growth
Bad-29.8%90-day search growth — must beat 0% to launch
Market size
Bad$38K$38K/yr · 92K searches
Price range
Bad$50.60–$590.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale