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balloon weights
Worth a lookShows a fragmented shelf (top 5 take 28% of clicks), but high returns (5.8%) keeps it on the watch list.
Competition
Great28%top-5 click share — an open shelf
Review moat
Great359.29avg incumbent reviews — the moat a new listing must climb
Avg price
Good$13.87avg listing price — sweet spot $15–$100
Market size
Good$595K$595K/yr · 768K searches
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Price range
Okay$1.11–$25.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+12.9%90-day search growth — must beat 0% to launch
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad5.8%return rate — above 5% kills the launch gate
Signals High Returns