57
balloon ties
Worth a lookShows searches that convert (10.7% search→purchase), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Conversion
Great10.7%search→purchase rate — share of searches ending in a sale
Brand share
Great53%top-5 brand share — no brand owns this niche
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.44–$34.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+36.0%90-day search growth — must beat 0% to launch
Review moat
Good1,259.85avg incumbent reviews — the moat a new listing must climb
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.07avg listing price — sweet spot $15–$100
Market size
Bad$58K$58K/yr · 67K searches