54
balloon drop
Worth a lookShows a sweet-spot price point ($21.74 avg), but soft demand (-18.1% this quarter) keeps it on the watch list.
Avg price
Great$21.74avg listing price — sweet spot $15–$100
Review moat
Great195.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$5.86–$104.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.2%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Market size
Okay$270K$270K/yr · 239K searches
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-18.1%90-day search growth — must beat 0% to launch
Signals High Returns