38
baking steel for sourdough bread
Skip itSoft demand (-14.4% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$81.96avg listing price — sweet spot $15–$100
Price range
Great$13.02–$123.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,176.22avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Bad90%top-5 brand share — brand-locked demand
Market size
Bad$87K$87K/yr · 35K searches
Growth
Bad-14.4%90-day search growth — must beat 0% to launch
Signals High Price