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baby sprinkle decorations
Skip itSoft demand (-19.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great230.9avg incumbent reviews — the moat a new listing must climb
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$15.78avg listing price — sweet spot $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good$4.97–$30.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay$203K$203K/yr · 413K searches
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-19.7%90-day search growth — must beat 0% to launch