47
baby shower guest book
Skip itStrong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Brand share
Great51%top-5 brand share — no brand owns this niche
Avg price
Great$17.79avg listing price — sweet spot $15–$100
Competition
Great39%top-5 click share — an open shelf
Review moat
Good528.48avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.20–$31.45cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.2%return rate — above 5% kills the launch gate
Market size
Okay$157K$157K/yr · 525K searches
Growth
Bad-7.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand